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Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research papers

The main marketing (and research) problems of the communication industry

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
×

Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
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Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products


Research papers

Contribution to a multi-disciplinary research approach for technical industrial products (French)

This paper attempts, by referring to a recent study directed to electronic measuring instruments, to describe and explain how such a multi-disciplinary approach can be applied to investigating: 1 - buying mechanisms and their psychological...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. Michel
June 15, 1972
×

Citation

Michel, A. (1972a, June 15). Contribution to a multi-disciplinary research approach for technical industrial products (French). ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/contribution-to-a-multi-disciplinary-research-approach-for-technical-industrial-products-french-


Research papers

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology
Author: Gabriele Morello
June 15, 1972
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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Research papers

Research into methods of measuring television audiences and data requirements for the British television advertising industry

JICTAR is responsible for collecting the research requirements of its members, formulating a research system which will meet these requirements and preparing a specification for this system and awarding a contract to a research company to operate the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Tony Twyman
June 15, 1969
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Citation

Twyman, T. (1969a, June 15). Research into methods of measuring television audiences and data requirements for the British television advertising industry. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/research-into-methods-of-measuring-television-audiences-and-data-requirements-for-the-british-television-advertising-industry


Research papers

Industrial data and new trends in industrial marketing research

The aim of this paper is to convey to all marketing research experts present at the current ESOMAR Seminar some idea of the major changes taking place in Europe at this moment with respect to methods and techniques of market research on industrial...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Louise Perruche, P. Rouge, Mario Miraglia, Herbert Geiger, Iginio Lagioni
March 5, 1969
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Citation

Perruche, Rouge, Miraglia, Geiger and Lagioni (1969a, March 05). Industrial data and new trends in industrial marketing research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/industrial-data-and-new-trends-in-industrial-marketing-research


Research papers

Conclusion

Concepts of the meaning, definition, objects and role of industrial marketing research vary in accordance with a number of factors, most of which derive from the researcher's experiences and defined responsibilities and also the types of products and...

Catalogue: Seminar 1969: Research In Industrial Marketing
Author: David W. Newill
March 5, 1969
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Citation

Newill, D. W. (1969a, March 05). Conclusion . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/conclusion-


Research papers

Recent developments of market research in Italy

A new phase in Market Research ? Perhaps it can hardly be considered, hut there has certainly been during these last few years an evolution towards greater specialisation. Many companies have been setting up their own Research Departments either on a...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Edoarda Sanna
June 15, 1965
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Citation

Sanna, E. (1965a, June 15). Recent developments of market research in Italy. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/recent-developments-of-market-research-in-italy